All Ecommerce articles
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Industry TrendsAnalysis: What the WarnerMedia and Discovery merger means for the media industry
Will the merger of WarnerMedia with Discovery give it the scale to compete globally? Kate Bulkely considers what impact it will have on the media landscape and how competitors will react.
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Industry Trends
The sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
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Industry Trends
How We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry Trends
OTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry Trends
The tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry Trends
Monetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry Trends
Analysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
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Industry Trends
Analysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry Trends
2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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Industry Trends
2020 in review: Public service broadcasters
While coronavirus may have boosted viewing figures for public service broadcasters, the cancellation of live events and disruption to production on top of the ongoing threat posed by streaming giants and hostile governments combined to make 2020 a challenging year.
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Webinar
How Canal+ Groupe and NAGRA are successfully fighting piracy
Watch this on demand webinar to find out how the combined forces of NAGRA and Canal+ Groupe defined and executed a clear security strategy that has delivered impressive results – including the recent take-down of a pirate operation in Switzerland.
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Whitepaper
Applicaster 2021 Predictions
2020 was a year of record highs and record lows in entertainment. McKinsey data showed that we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” in the early days of the Covid-19 lockdowns, and content streaming — along with Zoom calls ...
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Industry Trends
Ad tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Industry Trends
Addressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
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Executive Interviews
NAGRA’s Jacques-Edouard Guillemot: ‘Covid-19 is a stress-test of our customers’ capabilities’
NAGRA’s new Insight white paper shows content providers how they can safeguard their businesses post-Coronavirus by using AI to accelerate subscription acquisition and re-engagement, writes David Davies.
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Industry Trends
Aggregation part 2: Rise of the Super Aggregator
There is too much money at stake to blindly operate business as usual but what do pay-TV operators and SVODs need to do to survive? Adrian Pennington looks at competition in the second part of IBC365’s Super Aggregators report
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Daily News
Tech giants report blockbuster revenues
Tech giants Apple, Amazon, Facebook and Google reported better than expected earnings for the second quarter of 2020, despite the economic upheaval caused by coronavirus.
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Executive Interviews
NBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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Industry Trends
The outlook for esports
Ticket sales for live events might be down, but esports sponsorship, media rights and advertising revenues have held up surprisingly well during the coronavirus pandemic, with predictions for long term growth remaining robust.
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Industry Trends
Streamers’ password sharing problem
Before coronavirus struck, the streamers looked to have password sharing in their sights amid estimates that it was costing billions of dollars in lost revenue. The issue has gone quiet for now – but that is likely to change.
