All Ad tech articles – Page 2
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Industry TrendsAd tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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News
Apple earnings & Disney invests in live production with Secret Cinema
27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Executive Interviews
Martin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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News
Sky and BBC partner on tech and content
Sky and the BBC have announced a new partnership which will see the two UK broadcasters collaborate on content and technology.
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Industry Trends
Esports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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Executive Interviews
Q&A: Matt Hill, Thinkbox
Effective measurement is one of the key challenges faced by the TV ad industry, but moves towards mass addressability will play a key role in its future, says Matt Hill of UK commercial broadcasters marketing body Thinkbox.
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Industry Trends
Addressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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News
Roku acquires Dataxu to strengthen its advertising arm
Roku has acquired Dataxu in a $150 million deal to accelerate its ad platform and help content partners monetise their inventory.
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Industry Trends
Ad management: Broadcast stability versus online chaos
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder CTO David Springall.
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News
Sky Media launches addressable ad tool
Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.
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News
Comcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
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Industry Trends
Why broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
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