All Audience engagement articles
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Industry TrendsEsports: Challenging the Status Quo
The world of Esports is not only a dynamic and exciting one, but has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.
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Industry Trends
Personalisation: The Key to Increasing Sporting Engagement
There’s more to avoiding churn and satisfying viewers than simply creating good content. As linear TV increasingly takes on the character of a legacy format, the medium through which video is consumed becomes almost as crucial a component as the content itself, writes Andrew Williams.
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Industry Trends
FIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement
With more digitally native audiences craving new experiences and formats for sports, FIFA World Cup Qatar 2022 has become a case study of how apps and streaming services can bring the type of mobility, flexibility, and engagement traditional TV could not, writes Adrian Pennington.
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Industry Trends
Audience engagement: What broadcasters can learn from YouTube and Twitch
Online content distribution platforms like YouTube have caused massive shift in thinking, one that led some to prematurely predict the end of more traditional forms of broadcasting, writes Andrew Williams.
