Software specialist 3 Screen Solutions (3SS) announced that its 3Ready video entertainment platform and ecosystem has added YouTube as a content partner.
According to 3SS, deeper integration of YouTube Recommendation API into 3Ready will enable video service providers and carmakers to cherry-pick from among the vast array of YouTube content to deliver to customers. This includes integration of YouTube APIs to surface and deep-link YouTube content recommendations across screens.
Nordic TV and streaming provider Allente, with one million subscribers, will be among the first to benefit from this YouTube integration within the 3Ready platform. Allente will be able to visually curate YouTube content including curated lists to enrich the next-generation entertainment experiences it provides to its customers across a wide range of consumer devices.
Pierre Donath, CPO and CMO at 3SS, said: “We’re extremely excited that YouTube has selected 3SS as partner to scale YouTube across operator and carmaker platforms. Our trailblazing integration enables service providers including car OEMs to seamlessly curate content that people love across screens. With 3Ready, our operators benefit from dramatically reduced integration and certification efforts, and with the integration of YouTube Recommendation API it’s easier than ever to centrally manage, curate and deliver a content-first user experience across devices.”