Thought Leadership
Web3: The next paradigm shift in the entertainment and media industry
The entertainment and media industry is currently undergoing a significant transformation, evoking memories of past disruptions that maintain their impact. Actions like calculated strategic shifts by prominent players, the emergence of NFTs, and the evolving social media landscape driven by TikTok signify the ongoing breakdown of established norms in entertainment ...
Ensuring Secure Streaming from Backend to App: A Holistic Approach to Protect User Data, Content, and Service Infrastructure in OTT and PayTV Services
In the realm of streaming services, the constant battle to safeguard digital content from piracy and cyber threats persists. While Digital Rights Management (DRM) was once at the forefront of content protection, today’s landscape demands a broader, more holistic security approach. As hackers continually refine their tactics, securing OTT/PayTV streaming ...
Why Generative AI is No Good Without Traditional Machine Learning
Generative AI (Gen-AI) is everywhere at the moment, it’s on everyone’s mind, from service providers to even end-users, thanks to the awareness of the technology through applications like ChatGPT or BARD. But is it a valid tool for the media and entertainment industry, particularly for content personalisation and monetisation solutions? ...
Get the Benefits of SaaS-Driven Media Workflows – Without All the Work
By now, most media organisations realise that utilising the cloud for their media supply chain makes good sense. With the demand peaks and valleys that come with a dynamic, fast-moving industry, having technical infrastructure that can easily scale up or down is essential to achieving the agility and efficiency needed ...
What’s Happening in the Video Advertising space?
Whether it’s cinema, broadcast TV, YouTube, or TikTok, these services wouldn’t exist at the scale they are today without advertising. But as video services, tech, and video consumption evolve, the role of advertising is changing as well.
Unlocking customer happiness: The Power of Remote Management
The video streaming industry has been experiencing significant growth while at the same time consumer expectations have continued to rise, and competition has become ever more fierce. The industry is at a point of inflection where only those service operators who can transition to satisfy the consumer demands while controlling ...
Consolidation, SaaS solutions and Cloud TV – How Media Services and Telcos Can Embrace Ongoing Trends to Drive Revenue and Keep Up with New Media
The media landscape has evolved dramatically in recent years. Not only has there been a shift in what media we see, how we see it, and who provides it, but media services and the content they facilitate have become thoroughly intertwined with consumers’ means of communication as well.
The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills
Professional press, analysts, and even media agreed that FAST should be seen not as competition, but as an additional source of revenue to SVOD and broadcast licensing. Everybody is jumping into this new distribution model by leveraging massive dormant catalogues of old content, from small boutiques to independent network and ...
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