Create & Produce – Page 3
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Industry TrendsThe benefits and challenges of cloud playout
Playout is the technology used in broadcasting to effectively transmit media content to target audiences. It has been gradually moving to the cloud for a number of years, as notably illustrated by Discovery Communications in 2018 when it moved playout of 300 channels to the cloud using technology from Amazon ...
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Industry Trends
Next-generation XR content: The technical challenges
Technology consistently offers new ways for video to be made and consumed. AI and XR are two of the new frontiers currently rolling out fresh pathways to be explored.
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Industry Trends
Generative AI in Broadcasting: A rising tide
These days it feels as if it’s not possible to read the news or access social media without being inundated with articles and posts about Artificial Intelligence, but just how far and how useful has AI in broadcast become, asks John Maxwell Hobbs.
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Industry Trends
Personalisation: The Key to Increasing Sporting Engagement
There’s more to avoiding churn and satisfying viewers than simply creating good content. As linear TV increasingly takes on the character of a legacy format, the medium through which video is consumed becomes almost as crucial a component as the content itself, writes Andrew Williams.
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Industry Trends
NAB 2023 Preview: If Cloud Is The Answer, What Is The Question?
Cloud economics, AI disruption, environmental action and Xtended Reality are the big themes to watch at NAB 2023, writes Adrian Pennington
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Industry Trends
IBC2023 Accelerators: Final Eight Projects Revealed
Eight projects have been announced which will unite game-changing media companies and cutting-edge technology partners for this year’s IBC Media Innovation Programme, writes Sheryl Hickey.
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Industry Trends
Race for Space: One Giant Leap for Entertainment
Firing William Shatner into space was just the curtain raiser to a new era of shooting stars in orbit, as the race for extra-terrestrial entertainment takes off, reports Adrian Pennington.
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Industry Trends
Sustainability in broadcast: ‘Don’t let perfect get in the way of good’
Sustainability is undoubtedly one of the hot topics in broadcast and streaming, a fact that an expert panel navigated spectacularly with a robust and well-informed discussion, writes Mark Mayne.
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Industry Trends
FIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement
With more digitally native audiences craving new experiences and formats for sports, FIFA World Cup Qatar 2022 has become a case study of how apps and streaming services can bring the type of mobility, flexibility, and engagement traditional TV could not, writes Adrian Pennington.
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Industry Trends
Energy Efficiency: Reducing the Environmental Impact of Entertainment
Sustainability and environmental impact have become essential parts of business strategy across the media industry, but the devil is in the detail, reports Andrew Williams.
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Industry Trends
IWD2023: Gender, Ethnicity & Class Pay Gaps in TV and tech
The industry pay gap was the key topic at Wonder Women Live, an annual women’s networking event which champions diverse women who work in television and the creative industries, reports Sheryl Hickey.
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Industry Trends
IWD2023: Gender diversity in broadcast technology: forward momentum, but the pipeline needs work
In 2022, in honour of International Women’s Day, we looked at the state of gender diversity in broadcast technology. The consensus of the interviewees was that although the industry had made progress, there was more that needed to be done. One year on, we are revisiting the topic with a ...
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Industry Trends
MWC2023 Review: Netflix, 5G emergency broadcast, VR and 3D
The GSMA’s mobile and communications trade show Mobile World Congress was held once again in Barcelona this year. A showcase for all things related to mobile, telecoms and communication tech, news from the show can have a big impact on how content is distributed in the future, as well as ...
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Industry Trends
ITV Academy: Lowering barriers and increasing skillsets
Direct accelerated training: ITV lays out its tactics for resolving the skills shortages that are handicapping production, with the launch of an ITV Academy that will merge new training plans with those that already exist. But not under one roof. George Jarrett talks to the director of this crucial long-term ...
