All Advertising articles – Page 2
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Daily NewsTackling the addressable TV challenge
Discussions about adtech in the TV and broadcast industry invariably turn to the thorny issue of addressable TV advertising, and when it will really take off.
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News
AVOD platforms grow faster than SVODs in the US
Ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD) in the United States, according to newly published research.
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News
Global ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
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Industry Trends
Dynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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Daily News
Flussonic shows how embedding ads can improve the monetisation model
Flussonic will be demonstrating its server side ad insertion (SSAI) technology, able to place ads by partial substitution of segments within the broadcast session.
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Webinar
On-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Executive Interviews
NBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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Executive Interviews
Martin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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