Telestream Vantage reaches out into the cloud

“Is cloud an M&E cure-all? Already there is a strong body of anecdotal evidence that this is not the case. It can be transformative in certain scenarios, but it presents significant business risks in others. How can media businesses harness the power and cost-efficiency of cloud-based operations whilst simultaneously protecting their mission-critical assets and on-premise operations?” states Anna Greco, president of media workflow and production business at Telestream.

To answer these questions, Telestream recently embarked upon a highly targeted research & development initiative that seeks to align with its customers’ long-term cloud ideals while providing pragmatic solutions for the transition.

Part of this initiative involves an extensive series of customer interviews that is yielding key information and insights as to the current status of cloud-based operations within M&E business operations of many different sizes and scales. The customer interviews encompassed a broad base of enterprises from major US-based broadcasters to international production facilities and streaming service providers.

“What we are seeing is a divergence of opinion between large-scale and smaller users of our Vantage media processing platform,” explained Greco. “Larger customers tend to be more vocal about their desire to migrate part of their operations to the cloud. They are looking for alignment within various prescriptive cloud approaches.”

“The migration issue is being driven by common sense and real-world economics,” explains Max Denton, Telestream’s Vantage product manager. “Most of our Vantage customers are investigating how to move the emphasis of their businesses to cloud-based enterprise models as opposed to wholesale migration.”

“Smaller facilities and post houses have a series of…