Live graphics: Delivering differentiation

From basic legibility to the selection of the most critical information and on to the role they can play in solidifying an on-screen brand, live graphics has never been a simple undertaking. But with new OTT services continuing to land, and higher resolutions also adding to production complexity, the challenge of delivering graphics consistently and efficiently has lately moved up a notch.

Laurie Beamont is head of graphics at MOOV, which recently marked its 20th year of producing broadcast graphics for clients including the BBC, ITV Racing and BT Sport, among many others.

“With OTT broadcasting becoming more common with the traditional ‘linear’ broadcasters, in addition to the younger streaming services, we have to really consider how graphics are appearing on a number of different devices,” he says.

This can be “particularly challenging as there is…