Right content, right place, right time

The extent to which multi-platform, multi-device viewing will ultimately transform our daily lives is still yet to become fully clear. But what has already become evident is the impact that it is having on broadcasters, who are now having to cope with the challenge of providing dramatically increased volumes of content to more platforms.

“Today’s audiences want their content wherever they are and on the platform of their choice,” says Neil Maycock, SVP strategic marketing & playout at Grass Valley.

“This is probably most evident in news production, which now entails live and on-demand content development and delivery for mobiles and tablets among other devices, as well as on social media platforms such as Facebook, Twitter, Periscope and YouTube. The challenge for broadcasters is to not only meet consumers’ expectations so…