The founder of online programme sales platform Vuulr Ian McKee tells Tim Dams about the Singapore-based business’ plan to cut the cost, time and complexity of buying and selling content.
The international TV and film distribution market remains a people-focused industry.
Business is still conducted, by and large, as it has been done for many years with the calendar punctuated by giant buying and selling jamborees, notably the Mipcom programme market in Cannes each October.
Beyond Mipcom, TV buyers and sellers may travel to Miami for January’s Natpe, to February’s London screenings, to Cannes (again) for March’s MipTV and to May’s LA Screenings. That’s not to mention’s New Orleans’ Real Screen Summit, Natpe Budapest, Discop Johannesburg, or MipCancun.
In each case, multiple meetings are held at half-hour intervals each day inside often lavishly constructed booths as buyers weigh up which programmes to acquire from a legion of international sales companies.
Needless to say, several companies have spied an opportunity to disrupt this long-established and expensive way of doing business – promising…
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