Is XR the answer to delivering the new normal?
Are new age technologies the key to boosting economies and bolstering broadcasting for the future post lockdown? IBC365 looks at the current landscape with vendor announcements and shifts in technology adoption.
Despite immersive technologies like virtual reality (VR) and augmented reality (AR) having a slow entrance into the broadcasting and media industry, under lockdown anything is possible with entire workforces shifting to remote and a new world order forming within a matter of weeks.
Experts have surfaced with estimates that VR and AR tools are likely to be leveraged to scale up user experiences. From virtual showrooms, travelling, education and more, these technologies are set to start the future transformation.
IDTechEx’s most recent report Augmented, Mixed and Virtual Reality 2020-2030, predicts this market to be worth over $30 billion by 2030 and highlights how VR and AR products are at the forefront of technological change.
This year alone the estimates from Statista suggest…
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