All marketing articles

Thought Leadership

How to Get Smart with Your Data by Understanding Metrics That Matter

2023-01-13T12:30:00Z Sponsored by Brightcove, by By Joey Lesh - Senior Director, Engineering at Brightcove

How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.

Whitepaper

Whitepaper: Successfully marketing and selling to broadcast service providers

2017-04-10T10:53:00Z Brought to you by CCgroup PR

This whitepaper presents results from a study into how broadcast service providers identify and purchase from technology vendors.

Thought Leadership

The power of marketing

2017-04-03T14:00:00Z

Don’t believe all you hear but trust what you see, says Pavel Potuzak, CEO, Aveco