Monetise – Page 4
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Industry TrendsAddressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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Industry Trends
Reach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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Industry Trends
New broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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Industry Trends
Blockchain: Ushering the next generation of M&E
The media entertainment industry is undergoing a shift with increasing number of viewers migrating from the ‘linear’ broadcast services to over-the-top (OTT) services including Netflix, HBO Go and Roku, which are based on subscription driven AOD (audio on demand) and VOD (video on demand) models.
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Industry Trends
The keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Industry Trends
Brain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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Industry Trends
Getting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
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Industry Trends
Content overload, or time for fresh thinking?
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
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Industry Trends
How streamer spend is reshaping programme making
The rise of the streaming platforms has sparked a production boom, affecting superindie groups through to smaller indies. It has had a major impact on all genres of programme making too - and the way that shows are now financed. Tim Dams reports.
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Industry Trends
Public service media: Trust in news
Public service news is facing increasing pressures from politicians to declining audiences and attacks on impartiality. But is it all doom and gloom? – Raymond Snoddy investigates.
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Industry Trends
Women’s World Cup scores with viewers worldwide
The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.
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Industry Trends
Can Quibi crack the short form market?
With a $1bn programming budget, Jeffrey Katzenberg and Meg Whitman’s premium short form platform Quibi has attracted a raft top talent to create shows. But can it persuade mobile viewers to part with their cash? Tim Dams reports.
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Industry Trends
Artificial role of AI in sports production
AI is one of the buzzwords across all sectors, but what impact is it and machine learning having on live sports production? Andy Stout investigates.
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Industry Trends
Queer broadcasting: Delivering live diversity
During Pride Month, LGBTQ+ global streaming network Revry simultaneously broadcast the Trevor Live gala across multiple global channels reaching more than 9.4 million viewers.
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Industry Trends
Driving viewer engagement with virtual sets and AR graphics
From AR to the use of gaming engines, producers of live sports coverage increasingly have an armoury of new methods with which to present information and maintain viewer interest. A trio of the leading technology providers speak about their latest innovations.
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Industry Trends
M&A: Broadcasters search for scale
In the second part of our M A series, Andy Stout looks at the big movements in the broadcaster space.
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Industry Trends
Esports revenue to top $1 billion as broadcasters see the chance to play
Esports isn’t new, but it is growing. According to a new Futuresource report, revenue in esports will hit $1.8 billion by 2023. IBC365 spoke to the consulting firm to find out more about this growing opportunity.
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Industry Trends
Nordic broadcasters breaking boundaries
As consumers navigate the crowded OTT and linear TV market, traditional broadcasters are also looking to diversify and add value beyond their core offering. The cooperation and competition among broadcasters, technology companies and digital streaming services were the hot topic during a leadership debate at the recent Northern Waves ...
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Industry Trends
The esports evolution: Dota 2 championship
IBC365 goes behind the scenes of Dota 2 and speaks with industry experts on the broadcaster opportunities to monetise, engage and deliver.
