Monetise – Page 3
-
Industry TrendsBrands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
-
Industry Trends
Earnings review: Disney, ITV, WarnerMedia count cost of coronavirus
IBC365 recounts the standout company results in the media and broadcast industry.
-
Industry Trends
Ad tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
-
Industry Trends
Industry moves: Grass Valley, GB Labs, BBC Studios
IBC365’s update on company appointments, resignations and restructures across the content and broadcast industry.
-
Industry Trends
365 playlist: Cyber security
Among the challenges broadcasters and platform owners face today is restreaming, credential sharing, ransomware and hacking of content and data. IBC365 rounds up insight and tips from experts on cyber security.
-
Industry Trends
Time for more advertisers to buy into the podcast boom?
The growing popularity of podcasting with listeners as well as new dynamic forms of advertising technology are sparking renewed interest in the sector from brands large and small.
-
Industry Trends
Analyst review: Facebook, Google face ad revenue losses & SVOD market predictions
IBC365 rounds up pivotal analyst research from across the media and broadcast industry.
-
Industry Trends
Experts call on PSBs to push the cyber security agenda
Public service broadcasters are increasingly targeted by malicious cybercrime as they employ cloud-based workflows to manage valuable content assets. Alana Foster speaks to industry experts on the importance of prioritising cyber security.
-
Industry Trends
Will SVOD boom fuel a rise in streaming piracy?
With the European launch of subscription service Disney Plus next week, consumers now have more choice than ever for watching content on demand. But could the cost of multiple subscriptions drive an increase in piracy?
-
Industry Trends
The cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
-
Industry Trends
Price emerges as key SVOD battleground
A raft of new offers and deals from streamers suggests that pricing is becoming increasingly important in the battle to win subscribers in a crowded market. Tim Dams reports
-
Industry Trends
Wilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
-
Industry Trends
Super Bowl LIV ratings mount comeback for NFL ahead of rights negotiations
Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe
-
Industry Trends
Will the 2020s be the AVOD decade?
While the 2010s were undoubtedly the decade of SVOD streamers, some believe that AVOD services will the big story of the 2020s. Tim Dams reports.
-
Industry Trends
M&A to top the media and entertainment agenda in 2020
Mergers and acquisitions will be a top focus for M E executives this year, according to a new report.
-
Industry Trends
Editor’s letter: Season’s Greetings and Happy New Year
As the broadcast and media industry reflects on another year of change, IBC365 wishes its readers Season’s Greetings.
-
Industry Trends
Creating Spotify for sports to counter piracy
As fast as technology has helped to bring the action of sports closer to fans it has also led to a boom in the presence of piracy as a threat to rights holders and broadcasters.
-
Industry Trends
Analysis: The evolution of immersive
Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.
-
Industry Trends
Esports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
-
Industry Trends
Esports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
