All Ad tech articles
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NewsViacomCBS calls for industry collaboration on 5G
ViacomCBS Networks International (VCNI) has hailed the potential of 5G and called for vendors to work with the media giant on collaborative partnerships and technology innovation.
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Industry Trends
OTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry Trends
The tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry Trends
Monetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry Trends
Analysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
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Webinar
On-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Industry Trends
Analysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry Trends
The evolution of localisation technology
It remains a dynamic period for localisation technology providers as streaming services and expectations of customisation continue to develop rapidly, writes David Davies.
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Industry Trends
2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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Industry Trends
2020 in review: Public service broadcasters
While coronavirus may have boosted viewing figures for public service broadcasters, the cancellation of live events and disruption to production on top of the ongoing threat posed by streaming giants and hostile governments combined to make 2020 a challenging year.
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Whitepaper
Applicaster 2021 Predictions
2020 was a year of record highs and record lows in entertainment. McKinsey data showed that we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” in the early days of the Covid-19 lockdowns, and content streaming — along with Zoom calls ...
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Industry Trends
Ad tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Industry Trends
Addressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
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Executive Interviews
Interview: Ariff Sidi, Verizon Media
The video streaming revolution is well and truly underway, but Verizon Media’s Ariff Sidi is surprised things haven’t gone further. Can edge computing change this?
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Executive Interviews
NBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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Industry Trends
Can AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry Trends
Which platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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Industry Trends
Ad industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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News
NBCUniversal and Sky unveil leadership team for One Platform ad offering
Comcast-owned NBCUniversal and Sky have unveiled the leadership team for their new One Platform Global Advertising Partnerships offering, which was announced last month.
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News
NBCU and Sky partner for ads
NBCUniversal is set to partner with fellow Comcast stablemate Sky to launch a new global advertising venture.
