All customer data articles
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Thought LeadershipHow to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Video
Demo: Testbirds: Customer experience – No more guessing games
IBC2022: “The customer is king” – not only when it comes to shopping, but also when it comes to developing innovative digital products. No one can give you better feedback than your customers themselves – why not ask them from the start? Understanding and engaging your target audience at an ...
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Video
Panel: Building audiences through better discovery, personalisation and engagement
IBC2022: The holy grail for video services is to provide seamless viewing experiences by putting the right content in front of the right viewer at the right time. This session draws together a variety of approaches to illustrate some of the available options.
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News
Piano and UKTV discuss building a data-informed culture
A strong data-informed culture drives decision-making across UKTV’s entire ecosystem, allowing them to deliver better user experiences that increase revenue.
