All Thought leadership articles – Page 2
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Thought LeadershipAudio journalism – the key to customer engagement and monetisation for publishers?
Gareth Hickey, co-founder of Noa, discusses how listening to the news, rather than reading it, is the future.
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Thought Leadership
Planning to bring the industry together again
IBC is working hard on a creating a safe and valuable hybrid experience with greater reach than ever before, and as part of our plans we want to hear from you, writes IBC chief executive Michael Crimp.
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Thought Leadership
Cloud migration: From principles to practice
The pandemic has hastened the move to the cloud, and while it is a highly technical process the real beneficiaries of cloud migration are the creative community, writes MovieLabs CEO Rich Berger.
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Thought Leadership
Content Everywhere means great complexity - unless we work together
As onboarding continues to be one of the biggest issues faced by those in the VOD supply chain, Rowan de Powerai, DPP CTO, highlights the organisation’s latest guidance on best practices for content supplier onboarding and why it’s recommended reading for both senders and receivers of VOD content.
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Thought Leadership
The ecosystem: Much more than the sum of its parts
Adam Nightingale, chief commercial officer at 3SS, explains why savvy operators put a lot of thought in when it comes to selecting a technology ecosystem.
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Thought Leadership
The evolution of audio description: From radio soundtracks to cloud-based workflows
The workflows and technology used to create audio description has changed massively over the past 20 years, with programmes now completed in hours rather than days. Red Bee’s Sally Nevrkla looks at some landmark moments and how the industry will evolve.
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Thought Leadership
Hans Hoffman on SMPTE’s priorities
Despite the difficulties faced by many in our industry at the moment, there is huge potential and many opportunities ahead for SMPTE, writes new president Hans Hoffmann.
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Thought Leadership
Rebranding and reimagining SMPTE
SMPTE remains dedicated to its core technology areas but is pivoting in recognition that its membership includes creatives as well as those in a traditional technical role, writes Barbara Lange, SMPTE and HPA executive director.
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Thought Leadership
Surviving the ‘new normal’: flexible, versatile tech is the key
Ryuhei Kamata reflects on the changes the film and broadcast industry has had to face in the wake of the new normal.
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Thought Leadership
The outlook of home multimedia centre in a 5G Era
5G will have a huge impact on home entertainment by allowing consumers to have more personalised services, writes ZTE FM CTIO Lu Wei
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Thought Leadership
The global overview
2020 has been a unique year for the industry and for IBC. IBC Council chair Naomi Climer reflects on some of the challenges the industry and IBC has faced, as well as some of the exciting projects the industry is leading on
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Thought Leadership
Charting the way through uncertain times
Ahead of IBC SHOWCASE, IABM CEO Peter White looks at how the industry is adapting to the new Covid-19 world.
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Thought Leadership
Remote post production: A tool for carers, parents and workers with disabilities
As coronavirus forces the industry to adopt more remote working solutions, editor Ian Brown looks at remote post production as a valuable talent retention tool for carers and parents whilst making reasonable adjustments for workers with disabilities.
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Thought Leadership
How the coronavirus outbreak is affecting the broadcast and media industry
The Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM head of insight and analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
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Thought Leadership
International Women’s Day: Each for equal
The #MeToo movement started a generation of change. Advocacy group Rise managing director Carrie Wootten looks back at its success and forward to industry change.
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Thought Leadership
CES 2020: Goldmines or Gimmicks?
Futurist Amelia Kallman reports from CES 2020 on the good, the bad, and the strange.
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Thought Leadership
Why going direct doesn’t have to be difficult
There is a huge amount of interest in the direct to consumer market but there is also a lot of uncertainty as rights holders look at the technical challenges involved, writes Steve Russell.
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Thought Leadership
Understanding immersive realities
VR offers additional experiences and immersion, but the technology should not be used just for the sake of presenting content in VR, writes BBC R D’s Alia Sheikh.
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Thought Leadership
Public cloud services are evolving
Public cloud services are evolving and so is the adoption of cloud services across major broadcasters and TV production companies. Run any Windows application on any device using a HTML5 browser all powered by cloud services – this is the new normal writes Nutanix senior technologist Ruben Spruijt.
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Thought Leadership
Enhancing content personalisation and confronting ‘viewer churn’
AI-driven content personalisation and interactivity for OTT are among the trends to be occupying the attention of Oleg Gubin, R D director of software development company Oxagile.
