Cloud-based SaaS technology provider Amagi, in collaboration with 24i, the video streaming user experience expert, announced that UK telecoms, media and internet company, Virgin Media, has used its integrated solution to launch and monetise a new line-up of themed free ad-supported streaming TV (FAST) channels on Virgin TV.

According to Amagi, 14 channels have initially been rolled out to Virgin Media’s V6, TV 360, and Stream set-top boxes (STBs), allowing customers to access an extended range of content monetised through advertising.

Srinivasan KA

Srinivasan KA, Amagi

The company added that by harnessing the Appstage application framework within the 24i Mod Studio streaming platform – which is pre-integrated with Amagi’s playout solutions – the project introduced the FAST channels into Virgin Media’s Electronic Programming Guide (EPG) without making any changes to existing STB configurations.

Srinivasan KA, co-founder and CRO at Amagi, said: “Our collaboration with Virgin Media has been an excellent opportunity for us to showcase our technical prowess. Our achievement in integrating multiple FAST channels into Virgin Media’s STB environment through a unified gateway has significantly enriched user choice and paved the way for incremental revenues.”