All Advertising articles
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NewsNBCUniversal Names Mark Marshall as Linda Yaccarino Replacement
NBCUniversal (NBCU) has promoted Mark Marshall to oversee advertising and partnerships around the world.
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Thought Leadership
True OTT Ad Monitoring Requires Real Testing Devices
With advertising-based streaming video booming, AVOD and FAST channels rising in popularity and top subscription-based streaming services adding cheaper ad-supported tiers, these advancing trends come with their own frustrations. Dynamically inserted ads are often riddled with errors, leaving customers, advertisers, and service providers unhappy. In this opinion piece, Witbe’s Yoann ...
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News
Disney+ to launch ad-supported subscription plan in UK and Europe
Disney+ is to launch its ad-supported subscription plan in the UK and select European countries on 1 November.
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Daily News
Imagine publishes adtech insights report
Ad tech solutions specialist Imagine Communications published a new report that it says presents media companies with insights and industry perspective on trends in the rapidly evolving world of connected TV (CTV) advertising.
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News
Viaplay CEO Anders Jensen Resigns
Nordic streamer Viaplay has announced the resignation of CEO Anders Jensen and downgraded its outlook for 2023 amid a challenging economic environment.
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Daily News
Vodafone Germany goes live with Synamedia Clarissa
Video software provider Synamedia announced that Vodafone Germany has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service.
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Daily News
ThinkAnalytics appoints Jo Kinsella
ThinkAnalytics, which specialises in AI-based personalised content discovery and viewer analytics, announced the appointment of Jo Kinsella as strategic advisor, advertising.
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News
Netflix Reports 5m Users for Advertising Tier
Netflix has revealed that its ad-supported tier has reached almost 5m monthly active users (MAUs) just six months after launch.
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News
Elon Musk Names NBCUniversal Ad Chief as Twitter CEO
Elon Musk has appointed former NBCUniversal advertising chief Linda Yaccarino as the new CEO of Twitter.
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Industry Trends
Virtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
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Thought Leadership
How to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Daily News
Red Bee Media ties with Advocado
Media services provider Red Bee Media has signed a multi-year agreement with Advocado, a US-based cross-screen advertising data platform that helps brands, ad agencies, and media organisations to better understand consumer behaviour.
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News
Netflix to launch ad supported service ‘Basic with Adverts’
Netflix is to launch its new lower priced ad supporting tier in 12 countries in November.
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News
Banijay chairman joins bidders for French broadcaster M6
Banijay chairman Stephane Courbit and a group of investors have bid for France’s M6 Group following the broadcaster’s failed merger with rival French network TF1.
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News
New PlayBox research shows growing demand for OTT monetisation
A report by PlayBox Technology UK has revealed that “while the majority [of media content creators] do not currently operate their own OTT platform, there is huge interest in developing one.”
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Daily News
Jutel RadioMan offers localised advertising
Localised advertisements with networked distribution in the cloud environment are now possible with Jutel RadioMan 6. Playout in RadioMan is carried out using Media Nodes that are placed either in the cloud or in local virtual/physical instances. This allows localised advertisements and local programmes within the same infrastructure.
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Thought Leadership
How should advertising be incorporated into a Pay TV offering?
When it comes to content experiences available to consumers worldwide, I am reminded of the opening lines of Dickens’ “Tale of Two Cities.” We truly do live in the best – and worst – of times, writes Hoppr Chief Revenue Officer Emilia Ong.
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Daily News
Omdia joins IBC2022 as exclusive research partner
Omdia has been designated as the official research partner for IBC2022. The leading research and advisory group will provide data and trend analysis as well as giving this year’s conference delegates access to its exclusive report, The Advertising Revolution: How CTV, FAST, and AVOD Are Reshaping the TV and Video ...
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Industry Trends
PSBs vs AVOD: Levelling up?
Will proposed Ofcom changes to PSB advertising restrictions really have an impact? Mark Mayne investigates.
