Lorenzo Zanni, Lead Research Analyst, IABM
Lorenzo Zanni is the Lead Research Analyst of IABM, the international trade association representing broadcast and media technology suppliers. Over the last three years, Lorenzo has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative, widely referenced, member resource it is today. Most recently, he has overseen the restructuring of the full range of reports to deliver more focused, highly actionable business intelligence. Lorenzo’s research is widely quoted in international industry publications and conferences, including IBC365. He has also presented at shows and conferences around the world, including IBC, NAB Show, the IABM Annual International Business Conference and Cabsat. A graduate of Pisa, Durham and Swansea Universities, Lorenzo Zanni holds a BSc in Economics and Management and an MSc in Business Economics.
Thought LeadershipHow the coronavirus outbreak is affecting the broadcast and media industry
The Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM head of insight and analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
- Industry Trends
AI: A content chain analysis
IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.
- Industry Trends
The radical shift continues: IABM reveals buying trends
The demand side of the industry is continuing to go through a radical shift, with changing revenue models influencing trends in media technology investment, according to the IABM Buying Trends Report.
- Thought Leadership
Defining future business models
As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.
- Industry Trends
Regional focus: Latin America
With Brazil, Mexico & Argentina leading development in Latin America, the IABM has produced a regional report on the area.
- Industry Trends
Regional focus: North America
As the media technology industry gathered in Las Vegas for NAB, the IABM produced a regional report on one of the world’s largest broadcast and media markets.
- Thought Leadership
Five trends that will shape broadcast technology
From increased application of artificial intelligence to an acceleration in adoption of the cloud, IABM Lead Research Analyst Lorenzo Zanni selects five trends that will shape the broadcast technology sector.
- Industry Trends
Regional focus: Middle East & Africa
With many in the broadcast equipment sector flocking to Dubai for CABSAT, the IABM has produced a regional report on the Middle East and Africa.
