All Cloud articles – Page 7
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Industry TrendsAd industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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News
Honeycutt joins Blackbird as non-exec director
Former Discovery chief technology officer John Honeycutt has joined cloud editing platform Blackbird as non-executive director.
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Industry Trends
Cloud Week: Broadcasters seek flexible playout
Implementing some degree of cloud-based playout has been a marked trend for a while now, but this year’s momentous events are certain to accelerate developments, writes David Davies.
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Industry Trends
Hybrid Cloud Q&A: vendors ‘bridging the gap’ between different operational environments
The number and variety of hybrid cloud solutions continues to grow as broadcasters seek more flexible ways of working – a requirement given greater urgency by Covid-19, writes David Davies.
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Industry Trends
Studios make move to the cloud
The current workflow challenges in Hollywood are driving interest in accelerating the ambition to move all production to the cloud sooner than 2030.
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Industry Trends
How We Built It: The BBFC’s journey towards cloud-based compliance
The BBFC is moving into a new realm of film classification, content tagging and client support for the screen industries, in the biggest technology transformation the organisation has seen. Michael Burns finds out how the whole project came together.
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Thought Leadership
Simplifying content operations
OTT ― an abbreviation that has without a doubt changed the face of the media industry ― has also transformed the way viewers consume content and the way content is produced, packaged and delivered, writes Tech Mahindra Media Entertainment business consultant Darryl Vaz.
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Industry Trends
2019: The year of “significant” cloud adoption?
BBC, Discovery and ITV amongst first adopters of cloud solutions choosing Amazon ahead of Google and Microsoft.
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Industry Trends
Multi-cloud for broadcasters: Making the right choice
The huge physical infrastructure and connectivity investments made by the big cloud platforms are creating strategic options for all broadcast and media workloads, but with a plethora of options, how best to choose the right partner?
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Industry Trends
From post to playout: Advances in the cloud
From playout to post, the cloud is upending business models – but the most quantum leap is still to come.
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Executive Interviews
Interview: Jennifer Cooper, Microsoft
For Microsoft’s Jennifer Cooper, delivering more revealing audience intelligence is crucial to satisfying the company’s huge client base.
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Executive Interviews
Why TVT bought Amsterdam playout business DMC
Chief Executive Ian Brotherston explains what the DMC deal means for TVT
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Whitepaper
Whitepaper: Planning your Media Enterprise journey to the Cloud
This whitepaper will help you understand and plan for migrating your media workflows to the cloud.
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Industry Trends
Small is beautiful: the increasing importance of microservices
Broadcasters and media organisations’ desire for greater agility to launch new channels and platforms has fuelled demand for pay-by-the-minute services.
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Technical Papers
Leveraging cloud-based predictive analytics to strengthen audience engagement
An abundance of technical advancements has expanded the range of options for media consumers.
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Industry Trends
NAB 2017: Avid makes move to the cloud
Avid kicked off NAB with a customer and press event that focused on the company’s roll out of cloud-based apps and services.
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Industry Trends
Moving production to the cloud
The immediate barriers to unfettered production in the cloud are bandwidth, the compression required to shrink bit rates, transport, discovery and security.
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Whitepaper
Whitepaper: Virtualising your Playout Operations: A Reality Check
Virtualisation can offer many benefits for a playout centre. But consider carefully all of the factors before making a decision to move forward.
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Video
Introducing Sony's focus on image, IP and workflow
Olivier Bovis, Head of Media Solutions at Sony Professional, highlights what he sees as the most important technology for the industry now and in the future.
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Video
How to develop a video infrastructure for the Web
Stefan Lederer, CEO, bitmovin, offers an overview of the video infrastructure for the web and advises on how to set up and deploy cutting-edge OTT services for all platforms and all use cases in the cloud.
