All Thought Leadership articles – Page 10
-
Thought LeadershipLaying solid foundations for a video-first future
Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention, writes Brian Rifkin, co-founder SVP of Strategic Partnerships at JW Player.
-
Thought Leadership
Improving the video experience is key to tackling OTT churn
Churn is an inevitable part of any subscription video service but maximising the user experience is key to its reduction, writes Accedo CEO Michael Lantz.
-
Thought Leadership
Original equipment manufacturers can help broadcasters compete with OTT providers
Intelligent edge technologies and solutions can help original equipment manufacturers (OEMs) meet media and entertainment industry demands, writes Hewlett Packard Enterprise OEM Solutions Global Market Strategy & Development Manager Matt Quirk.
-
Thought Leadership
Devices alone don’t make for great media experiences
Audiences are growing more and more technologically savvy. Not only that, they are getting even more immersed in new ways they can improve their media needs, demanding new experiences and that their expectations be challenged, writes WeTek Chief Executive Hugo Condesa.
-
Thought Leadership
Hybrid technology is reshaping the viewing experience
TV is evolving into a more immersive, personalised and interactive medium exclusively delivered over the internet, writes Seraphic Chief Executive Ye Wang.
-
Thought Leadership
IP opportunities: German broadcasters' real world usage
Transmitting via IP offers broadcasters the possibility of interconnecting radio, video and internet perfectly, writes 2wcom Chief Executive Werner Drews.
-
Thought Leadership
Android TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
-
Thought Leadership
Immersive technology: A unique opportunity for the industry
The broadcast industry has been experiencing a tremendous transformation since the arrival of the Internet, and digital convergence has become a reality, writes Genelec R D Director Aki Makivirta.
-
Thought Leadership
How video service providers can manage last-mile problems
As mobile video continues to grow, so too do consumer expectations, writes Penthera President and Chief Operating Officer Daniel Taitz.
-
Thought Leadership
Sports lesson: How to engage fans in the digital age
For traditional broadcasters, the world of sport provides inspiration for stirring up fan engagement. Google’s Strategic Partner Lead for Broadcast Sport Ben Napier explains how.
-
Thought Leadership
What benefits can radio-as-a-service bring?
The broadcast industry is adopting cloud solutions at an astounding rate. Thanks to data portability and standardisation of systems, we will soon have access to radio-as-a-service, explains Digigram Head of Marketing Pascal Malgouyard.
-
Thought Leadership
The missing piece in the cloud
Probably, the most disruptive change in our industry is the change in media consumption behaviour. Viewers consume media content everywhere and in a nonlinear way, writes Qvest Media Head of Design Ulrich Voigt.
-
Thought Leadership
Next-generation UX: Standing out among the OTT crowd
The industry has undergone massive change in the last couple of years. The consolidation of industry giants has increased pressure on all players to innovate and adapt just to keep pace, says Massive Chief Executive Ron Downey.
-
Thought Leadership
OTT: The foundations for global growth are falling into place
The OTT market is showing tremendous growth, making it an extremely interesting time for new entrants and those already within the industry, says Magine Head of Commercial Operations Fredrick Engdahl.
-
Thought Leadership
Why self-built delivery networks are key to keeping big live OTT audiences happy
From smart TVs to iPads, mobiles and laptops, the range of devices audiences can use to access TV has increased significantly in recent years. Even so, many argue that traditional broadcasts will remain the most popular option to watch programming because ‘appointment TV’ brings people together, says Edgeware Chief Marketing ...
-
Thought Leadership
Encouraging innovation and collaboration
IBC is the perfect meeting point for the converging worlds of media and telco, writes IBC Chief Executive Michael Crimp.
-
Thought Leadership
Artificial Intelligence: Ready to add more value to your content
The media market is once again teeming with innovation. This time though, the innovation is not about better picture quality or improved signal processing, but it really lies within metadata, says Hexaglobe Chief Executive Franck Coppola.
-
Thought Leadership
Artificial Intelligence: Are algorithms the new video director?
To meet the viewer expectations of instant news and coverage of anything that moves, broadcasters and brand owners are pressured to accelerate their output. At the same time, budgets are shrinking, says Mobile Viewpoint Managing Director Michel Bais.
-
Thought Leadership
OTT technology breeds new business models for amateur sports
With new technology creating more opportunities for OTT platforms in sports broadcasting, new business models are emerging for amateur sports leagues and smaller venues, says Pixellot Chief Executive Alon Werber.
-
Thought Leadership
Driving positive change in the media industry
Women are drastically underrepresented in the media, entertainment and technology sector, with women in leadership roles still the exception and not the norm. IBC wants to help change that, writes IBC Council Chair Naomi Climer.
